Christopher Parr's diverse background ranges from marketing, interactive to writing, directing and photography. A pioneer in the interactive marketing arena, he has proceeded to mix his entertainment background with marketing -- focusing on "the audience" -- and the customer experience. Before they become common trends, he actually implements emerging strategies, like podcasting, blogging, pay-per-action, email marketing, integrated cross-media campaigns, and this little thing called the internets.

He has a Master's degree from Brandeis University, a BA from Viterbo College, and has gone on to receive a breadth of experience in project management, branding and strategic planning.

He's married to the talented children's book illustrator Alison Relyea-Parr. They have a daughter, Ava, and two cats, Walter and Bella. They reside in a Madison, WI bedroom community -- and are slowly restoring a Victorian.

Over the past decade, he's been a creative director for an interactive marketing firm, and a VP, marketing/creative director for a technology company. He currently manages consumer marketing & all things internet for Sub-Zero/Wolf.

Also see: Recipient of Viterbo's Outstanding Alumni Award for Professional Development